Shopping at a couple of intu malls just got a little easier for the visually impaired. intu Metrocentre in Gateshead and intu Eldon Square in Newcastle have both put their staff through Henshaws’ visual impairment awareness training (VIAT) so that they could better assist visitors with special needs.
According to Robert Cooper, the organization's director of community services, approximately 7,700 people in the Newcastle-upon-Tyne region are living with sight loss, and that number is expected to rise to 9,850 by 2030. That makes the intu initiative that much more valuable.
"I have really enjoyed the experience of having a relaxed wander around the shops with Pauline, who is such a pleasant member of staff. This has given me the opportunity to experience a fun shopping trip without having to rely on family or friends," noted Susan Jones, a training coordinator for Eye Wish Access, who trialed the accompanied shopping program.
"It has been so long since I have been able to enjoy going shopping by myself, as it is actually impossible to navigate this journey without support. It has been a really liberating experience and I’d encourage other people to give it a try. I'll certainly be back!"
intu will launch the service next week and extend it to visitors 18 years and older who are blind or partially sighted. The program covers a two-hour personal shopping experience with a member of the service team and shoppers will be able to book a maximum of two appointments annually.
The shopping trips will be offered on a first come, first served basis and there will be four, two-hour appointments available to book at both shopping centers each month.

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